pyer moss september 2018 highsnobiety collaborations fashion shows new york fashion week

When you grow up feeling marginalized, there's a moment of self-awareness that makes you acutely appreciative of pioneers and modern day heroes who happen to look like you. For centuries, a predominantly white story has shaped just about every facet of American pop culture and most history curriculums taught in public schools. It's easy for significant stories about people of color to get swept under the rug, which is why it feels more significant when we rediscover them for our own.

Kerby Jean-Raymond grew up a few blocks away from Weeksville, a Brooklyn neighborhood founded by African-American freedman in the 1800s. It's named after Virginian James Weeks, who bought the plot of land from African-American land investor Henry C. Thompson. In the years that followed, he turned it into a bustling community of over 500 residents. When the Brooklyn Bridge was completed in 1883, the thriving neighborhood slowly became absorbed into Crown Heights around it, and became a slow casualty of New York's expansion into a sprawling metropolis.

In choosing Weeksville as the setting for his Spring/Summer 2019 collection, “American Also, Lesson Two,” Jean-Raymond isn't just reminding us of history, he's reminding us that black people haven't just thrived, but flourished for decades—and it's a reality that the majority of people just haven't chosen to pay attention to. He pokes fun with the notion of visibility with graphics that say “See Us Now?” on his clothing. A choir sang several songs taking the audience through decades of black music, from James Ruffin's 1966 hit “What Becomes of the Brokenhearted?” and eventually segueing into the Fast Life Yungstaz' “Swag Surfin’.”

Much of the graphics were done in collaboration with artist Derrick Adams, turning his colorful portraits into all-over prints depicting the beauty in mundane black life. Although Jean-Raymond is known for using his platform to protest racial injustice and bring awareness to issues still plaguing the black community, he subversively swerves for this collection, wanting to shine a light on the quiet power in elevating the everyday black experience.

Here, it's not about everything that's still wrong—it's standing in solidarity with everything that's all right, an inward look at how far the culture has come. It's a universal late-pass issuance to those who are just starting to come around to the labels, figures, and artists that have inspired generations of black creatives. There are even cheeky graphic T-shirts with the phrase “If You Are Just Learning About Pyer Moss, We Forgive You” emblazoned on the back.

Jean-Raymond's homage to his predecessors also manifested in a collaboration with FUBU, the label co-founded by current Shark Tank investor Daymond John. He also debuted his latest capsule collection for Reebok, including several new sneakers and colorful new sportswear. The accessories include timely side bags that will undoubtedly end up on the backs of street style mavens next season. We see you, Pyer Moss.

For more New York Fashion Week coverage, check out what went down at Ralph Lauren's 50th anniversary show.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.