Fashion brands can make their own video games, but if they want to dress real-life gamers, they've got to start with the industry's tastemakers. Esports provides perhaps the most obvious entry into the field, the immense influence wielded by its star players indicative of the sport's expansive reach. Ralph Lauren, no stranger to sport-themed apparel, is now wading into the digital battleground with its adventurous G2 Esports partnership.

"These are fashionable guys, athletic. They are people you would hang with," 76ers' point guard Ben Simmons recently said of Faze Clan's influential members. That holds true for esports players at large, who often tote Gucci bags and Off-White™ shirts when not wearing their team jerseys.

The players' fashion senses and built-in fanbase has attracted labels like Heron Preston and Louis Vuitton to enter the arena, but Ralph Lauren's G2 partnership represents a turning point for both the fashion company and the industry as a whole.

Lauren's deal to suit up G2's roster of pro gamers is unique as it's a long-term deal that will see Lauren suiting up G2's entire roster for years to come. Most fashion labels simply rework or add logos to existing gamer jerseys. Lauren and G2's partnership will be much more involved. Of course, having already outfitted sailors, tennis players, and Olympians for years, Ralph Lauren is no stranger to the art of athletic outfitting.

"Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms," said Alice Delahunt, Ralph Lauren, Chief Digital and Content Officer. "It also underlines our commitment to engage new consumers – including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment."

Rebranded as G2 in 2015, the German esports organization boasts well-ranked teams in games like Counter-Strike: Global Offensive, but its foremost League of Legends team is its crown jewel, consistently ranking within the world's top ten. Star player Martin Larsson, better known as "Rekkles" (pronounced "Reckless"), takes center stage in Lauren's new Wimbledon Campaign, another esports first.

"Today marks a milestone in my career," said Larsson. "To be a part of Ralph Lauren’s latest Wimbledon campaign is an honor for me personally. The fact that I’m standing beside some of the greatest sportspeople in their fields is a feeling like no other. It also represents a big day for the esports industry, as Ralph Lauren’s partnership with G2 shows how much our field has evolved."

"Today is one of the most special days in my life and G2's history," continued Carlos "Ocelote" Rodríguez Santiago, Founder and CEO of G2 Esports. "Ralph Lauren has entered the world of gaming in partnership with G2 ... with their support, we will continue to thrive and elevate the way we entertain you."

What To Read Next

  • best scandinavian brands feature rains sandqvist stutterheim

    39 Scandinavian Brands You Need to Know

  • spanish rappers feature BEJO C.Tangana Cookin' Soul

    10 Spanish Rappers You Need to Know

  • Image on Highsnobiety

    Palace’s UGG Boots Probably Aren’t For Skating In

  • salomon xt-6

    Is This the Best Salomon Colorway Yet?

  • Image on Highsnobiety

    Can New Balance's 610 Be Its Next 990?

  • Image on Highsnobiety

    A Testament to Greatness – Drake's Apollo Theatre Setlist

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.