Reality to Idea, the design studio of graphic artist Joshua Vides, is known for turning everyday objects into three-dimensional sketches. This weekend, the team scaled it up a notch and transformed an entire pop-up store (and its facade) into a monochrome, sketched reality in honor of their collaboration with Havaianas.
The collaboration, which launched last week, celebrates Reality To Idea’s and Havaianas' shared roots in coastal culture (in California and Brazil, respectively) and comprises the essentials you need for a day at the beach — flip-flops, a beach towel, a t-shirt, and socks — all of which have been reimagined in Reality To Idea’s signature black-and-white style.
The pop-up was a continuation both of the collection’s aesthetic and its spirit. A huge life-size palm tree adorned the store’s facade and stepping inside took you into a (very Instagram-able) beachside scene with a Reality To Idea twist. Palm trees and surfboards peeled away from walls painted with clouds and an ocean sunset, a beach towel in the sand decorated the floor, and beach balls carrying both brands’ logos floated through space to a summery soundtrack curated by the design studio.
The pop-up offered LA locals the chance to check out the full collection in person, but those that missed out can still shop it online and get a taste of what went down over the weekend in the video below.