Model: Forever Floatride GROW
Key Features: The Reebok Forever Floatride GROW is an updated version of the Forever Floatride Energy. The midsole is built from sustainably-grown castor beans, while the upper is made using eucalyptus trees and algae foam. The rubber outsole is sustainably sourced from real rubber trees, rather than the petroleum-based rubber normally featured in other performance products.
Reebok promises that the plant-based running sneaker performs just as well as other, best-in-class shoes, maintaining the lightweight cushioning and durability runners appreciate in their performance footwear.
Release Date: October
Editor’s Notes: Ten months ago, Reebok unveiled its first-ever plant-based performance running shoe. Now Reebok has announced that the plant-based sneaker will be released at some point in October.
Dubbed the Reebok Forever Floatride GROW, the sneaker is part of the brand’s commitment to reduce the use of petroleum-based plastics in footwear. Reebok had previously made a collection of lifestyle footwear made using cotton and corn. The Forever Floatride GROW, though, is the first plant-based performance sneaker to come out of Reebok’s New England headquarters.
“The earth is a runner’s arena, and we have a responsibility to help detox the world for the athletes who run in it,” said Matt O’Toole, Reebok brand president. “Our Cotton + Corn collection was the first step in making shoes from things that grow. Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.”
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