Highsnobiety
Photographer / Lukas Schwan

Here’s why you shouldn’t be sleeping on young rapper, reezy. The 26-year-old singer and producer, whose real name is Raheem Heid, is not only considered one of the most talented and versatile artists on the German rap scene but also has his own fashion brand, a successful joint venture label, and a top ten album, "Weisswein & Heartbreaks", under his belt.

Growing up in Frankfurt’s Nord-West district, the rapper started producing his own music at the age of 15 and has since been a supporting act of fellow German rapper, RIN, entering the charts for the first time with his own tracks back in 2018.

Today reezy released his fourth album, "Loyalty Over Love" with label TwoSides under Sony Music, partnering with iconic alcohol brand, Hennessy, from LVMH — the spirit mentioned most often in German rap. The joint project between reezy, Sony, and Hennessy builds on the credibility and authenticity of the rapper’s creative practice, highlighting the culture and symbolism of these labels in the RnB and hip-hop genres.

The latest album bundle doesn’t just consist of the CD but includes a branded autograph card with reezy's signature drink and a special 0.2 liter Hennessy Flask. Hennessy will be accompanying the rapper on the seven stops of his “The Cancelled Tour” across Germany and Austria, dropping a limited 600 album bundles for some very lucky fans.

With the licensing of his single "Noch Einmal", the campaign is a significant streaming driver, and there’s no doubt that the tracklist on “Loyalty Over Love” will propel reezy to greater musical heights.

Listen to the album and find out more here.

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