Titelmedia / Sunny Lau

Last Thursday, a video emerged of what looked like someone getting arrested shortly after the Supreme x Lacoste drop in London.

According to what went down on the SupTalk Instagram page, after copping a flask in Supreme and attempting to resell it, a man was approached by an undercover police officer and an employee of London’s Westminister Council, which is responsible for the Soho area.

Another image by the same Instagram page shows a form with the caption: “Update: got done for £90 flask.”

We reached out to the London city council and, while they couldn’t give details on the specific case, they confirmed that it was technically illegal to resell clothes in Soho.

In section 27 of the City of Westminster Act 1999, it reads: “A person who is not the holder of a street trading license or a temporary license and who engages in street trading whether or not from a stationary position in the city shall be guilty of an offense.”

If someone is caught trading — i.e. reselling Supreme — without a license, the item can be confiscated and the person is liable for a fine.

Update: got done for £90 flask #suptalk #supreme

A post shared by Supreme Talk UK/EU (@suptalk) on

If you want to resell after drop day legally, you would have to apply for a street trading license, which costs £93.73, as well as daily fees for selling. You also won’t be able to sell right outside the Supreme store, but instead, you have to go around the corner to Berwick Street or one of the other approved areas for street trading.

Steve Muldoon, the local ward officer and supervisor for the Soho police, responded with an official comment:

“We have received a number of complaints in relation to Anti-Social behavior connected to persons re-selling goods on the streets of Soho.

We have assisted Westminster City Council with an operation on Thursday last week where a number of goods were seized. No arrests were made during this operation.

We will continue to work in partnership with Westminster City Council to resolve this issue for local residents and businesses. Our role in these operations is to prevent any breach of the peace occurring.”


We’ve also reached out to Supreme, who at the time of publishing has not responded.

Though the act was first published in 1999, the events of last Thursday are the first time we’ve actually seen someone stopped for reselling. Have you had any trouble reselling in London? Let us know your thoughts in the comment section below.

In other style news, we take a look at grime through the ages and the fashion that made it.

News & Culture Editor

Berlin-based writer and Rihanna enthusiast.