Briko Gets Rave-Ready Courtesy of RETROSUPERFUTURE
In the world of frames, no one is hitting the back of the net like RETROSUPERFUTURE. Armed with a collaborative arsenal second only to the likes of Supreme, it's moving fuel steam ahead, kickstarting the new year with a licensing agreement with Briko.
2023 sees RETROSUPERFUTURE enter its 16th year in operation. Fast hurtling towards two decades in the game, there's no way to downplay the enormous strides it's made and continues to make in sunglass and optic craft.
Its achievements have blown the competition out of the water, aligning a staggering catalog of collaborators as extensive as Supreme and Palace.
Thanks to this portfolio, which includes everyone from Marni to Highsnobiety, A-COLD-WALL, Aries, KITH, and BAPE, to name a few, it's landed on the radar of legacy brands, such as Briko.
Heralded as one of Italy's most iconic sportswear labels, Briko has been delivering high-performance, technical wear for skiing and biking since 1985.
While the brand has certainly made its mark thanks to the strength of its product performance, its aesthetic style has lacked evolution – this is where RETROSUPERFUTURE, and its new licensing agreement, come in.
Bringing Briko forward into the future, RETROSUPERFUTURE combines high-end technical performance with a high-octane statement style suited to sports infiltration of everyday lifestyle.
From ski goggles on the runway to Oakley frames on the rave scene, this collaboration is a harmonious meeting in the middle that fails to falter.
Made up of three exclusive models in a selection of bold contrasting colorways, the collection boasts the "Komi," "Tongass," and "Taiga" models feature streamlined designs with precise curves crafted from lightweight materials.
There's no time like now – every option from the new RETROSUPERFUTURE x Briko collection is available online now.
