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Speaking on how the partnership came to fruition, Rick Owens reveals that Birkenstock personally asked him, and while he’s necessarily “not the collaborative type,” he described it as a “delicious” collab, since he admires Birkenstock’s company ethos, applauding their standout sandals and its “continuity” of “sustaining its energy” in the fashion market.
Rick Owens also adds that the collaboration was truly fitting since Birkenstock “holds values” that he believes in, by emphasizing “health” and “well-being.” In contrast, last year, Birkenstock CEO Oliver Reichert revealed that the brand had turned down a Supreme collaboration.
Additionally, Rick Owens explained that his wife Michèle Lamy adored the collaborative sandals greatly, and says that “she has the final judgement on everything.” Click play above and enjoy the interview in its entirety.