Rita Ora seems to be one of those artists better known for her image as opposed to her talent as a singer (yes, that’s what she does professionally). Though she’s been signed to Jay Z’s Roc Nation imprint since 2008, released a debut album, Ora, back in 2012 and holds four UK number-one singles, including “R.I.P.,” “How We Do (Party),” the DJ Fresh-featured “Hot Right Now” and “I Will Never Let You Down,” the peroxide-haired beauty is mostly recognized for her collaborative efforts, be it with fellow artists, brand endorsements or magazine spreads.

Lauded for her taut physique, striking looks and idiosyncratic style, the Kosovo-born, London-raised artist has been regarded as one of the most prolific fashion icons of today’s youth generation.

With a sophomore album looming ahead, it appears that Ora has been making headlines for everything but her music as of late. So, while we continue to familiarize ourselves with all her past music endeavors, we’ve rounded up some of Rita Ora’s most celebrated collaborations that helped put her on the map.

CK One, Spring/Summer 2011


When Calvin Klein launched its first-ever unisex fragrance, ck One, back in 1994, the brand unveiled a searing black-and-white ad campaign that featured some of the era’s most influential youth figures, such as Kate Moss, Stella Tennant and Jenny Shimizu. In 2011, the American fashion house decided to expand its ck One imprint into a full lifestyle brand, which was followed by a campaign that resurrected its ’94 predecessor by enlisting the shoot’s original team, including photographer Steven Meisel and creative director Fabien Baron.

Capturing the modern youth psyche that defined ck One’s now-iconic images, the CK team casted a series of burgeoning “it girl” talent that Baron described as “young, cool, interesting, and charming for what they represent to people,” which included soft grunge starlet Sky Ferreira and then-19-year-old Rita Ora.

Superga, Spring/Summer 2013

Kim Gray

In 2013, Rita replaced model/influencer Alexa Chung as the new face of Italian footwear label Superga’s Spring/Summer 2013 campaign. Ora’s deal with the label turned sour months after the ads were unveiled, however, when Superga accused the Roc Nation singer of breaching her contract by wearing a pair of the brand’s rival sneakers, Converse, which ensued in a £100,000 legal battle.

DKNY, Resort 2014

Fashion Gone Rogue

Photographed by Lachlan Bailey in Times Square, the platinum blonde starlet continued to stride through campaign deals when she took over Cara Delvingne’s spot as the new face of DKNY in 2014.

adidas Originals, Fall/Winter 2014

Mum 'n More

Marking the first of many collaborations with the Three Stripes, Rita first teamed up with adidas Originals with a capsule collection back in 2014 that included a range of graphic sportswear offerings.

‘PAPER’, April 2014


For their April 2014 “Beautiful People Issue,” boundary-pushing magazine PAPER featured Rita as their cover star in a provocative, Catholic-themed shoot complete with an ornate crown by Dolce & Gabbana.

Roberto Cavalli, Fall/Winter 2014

Fashion Gone Rogue

Though not unfamiliar to working with luxury labels, the Albanian beauty hit it big when she was graced as the new star of Roberto Cavalli’s Fall/Winter 2014 campaign. Lensed by Francesco Carrozzini, the glossy shoot echoed the classic Hollywood glamour set forth by Marilyn Monroe and accentuated the singer’s sultry appeal.

‘Elle’ Korea, November 2014


For Elle Korea’s November 2014 issue, Ora starred in a shoot that brought forth her trademark flashy-sporty edge where she was seen wearing several pieces from her own adidas-collaborated collection.

Coca-Cola EU, 2015


In 2015, the singer became the face of Coca-Cola’s European ad campaign. The images imbued a very film noir aesthetic, with the singer looking ultra elegant in a lavish satin red gown by London-based label Veni Vici while perched atop a vintage piano.

Sexy Fish, 2015

Evening Standard

The singer embraced her inner Little Mermaid when she starred in this aquatic photoshoot to promote London restaurant Sexy Fish (yes, that’s actually what it’s called), which opened its doors last October. For most, dressing up like a mythological sea creature has the potential of looking like a tragic Halloween costume, but for Rita, the getup proved effortlessly seductive.

‘Lui’, February 2016


While she’s certainly no stranger to flaunting some skin, the singer did what most pop stars do once they’ve reached a certain level of fame – bared it all in front of Terry Richardson. While this isn’t the first time the Londoner posed for the shock jock photographer, she really amped up the sex factor by posing completely topless in the February 2016 issue of Lui.

For more celebrity style content, be sure to follow our Weekly Juice series and check out the following:

Kanye West’s Best Style Moments
Rihanna’s Best Style Moments
The Evolution of Justin Bieber’s Style

Words by Nico Amarca
Fashion Editor, North America