TAG Heuer is a partner to many well-known watch lovers, from Naomi Osaka to Jimmy Butler to Super Mario. Okay, Mario doesn't actually wear a watch but this breadth of talent speaks to TAG's inherent allure.

Today, another big name joins the TAG Heuer family: Ryan Gosling has announced his first-ever brand partnership with the LVMH-owned watchmaker.

Not just with a watch imprint, mind you: this TAG Heuer ambassadorship the first time that Gosling has ever endorsed a company's product this publicly.

Just like with his famously humble car collection, Gosling knows what he likes from watches and doesn't stray far.

Gosling normally sports a vintage Rollie, presumably because there isn't anything contemporary that matches his famously pared-back taste.

Apparently, that all changed once he got his hands on TAG Heuer's Carrera line.

Gosling will be repping this specific TAG style from here on out, with a focus on the Carrera Twin-Time Date that's at the heart of TAG's updated Carrera Three-Hand collection.

"So many things actively trying to distract you now, it’s easy to lose track of time," Gosling said. " It’s actually one of the reasons I wear a watch. I like being reminded that the clock is ticking."

Perhaps the legacy of the Carrera is partially what sparked Gosling's interest. TAG has been producing the line since 1963, pretty close to the era of watch he usually rocks.

And, he'll now have 13 different models to choose from when he's sliding on a daily driver.

On the other hand, as a fairly low-key guy, Gosling also gets the Carrera's straightforward appeal. No frills, no fancy stuff, just a nice, legible timepiece.

"I appreciate its timeless design," continued Gosling. "I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends."

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.