Highsnobiety

Rodeo Drive is still Los Angeles' premiere luxury shopping destination — boasting designer names like Louis Vuitton, Armani, Burberry, Chanel, Gucci, Hermés, and more. In the past decade, however, Fairfax Avenue has become the younger shopping alternative thanks to the surging popularity of streetwear. Whereas we've seen the lines between luxury and street culture all but vanish thanks to partnerships ranging from Louis Vuitton and Supreme to Jordan Brand and Dior, the high price tags associated with high fashion often limit people's ability to become product owners, instead of just product admirers.

Saint Laurent's recently unveiled Rive Droite store on Rodeo Drive seems to address that problem — specifically with a holiday shopping twist. The name itself embodies the spirit of Yves Saint Laurent's more affordable 1960s ready-to-wear line, "Rive Gauche." Boasting the clean and sleek interior you'd expect from Creative Director Anthony Vaccarello, the store features a wide assortment of exclusive goodies, photography, artwork, rare books and vintage furniture hand selected by the Belgian creative. As a result, Rive Droite feels like the coolest gift shop in the world that can also double as an event space for art exhibitions and film screenings.

The Los Angeles outpost complements the Parisian locale which exists in the old colette store. Vaccarello specifically chose the City of Angeles because it offers a life quality that other cities don’t have.

"You can feel there’s curiosity, positivity, [and] you can breathe a 'douceur de vivre.' perfectly in line with Rive Droite spirit,” says Vaccarello.

The products are all unique in their own right. There's a $5,000 marble skateboard that Post Malone picked up a day earlier. Nearby there are dice, a notebook, lighters, matches, pens, headphones, and more. At first glance, they could be construed as impulse buys. However, when you pick up a product and take the time to admire the thought and detail into how, for example, the pen was constructed, the bespoke Saint Laurent vibes shine through.

"I’m trying to channel a Saint Laurent spirit," Vaccarello says. "From the start, I have always seen Saint Laurent more as an attitude, a spirit, rather than a literal reference to the past, so it’s really more of a lifestyle. It’s about invoking that spirit.”

Saint Laurent

Vaccarello is certainly allowing people to experience Saint Laurent for lower price points than on bespoke garments. Rive Droite is the 90210, brick-and-mortar, complement to this ethos. Whereas Rodeo Drive institutions of the past felt like museums, Rive Droite encourages people to be hands on and playful with The inventory that is ever-changing and continuously evolving with frequent new product drops throughout the year.

"We want this store to be inclusive," Vaccarello says. "It’s really about bringing my vision of Saint Laurent to everyone.”

Whether a Christmas tree aglow with Saint Laurent ornaments, or something as simple and elegant as a cappuccino set, Rive Droite is certainly a luxury direction that acknowledge that "fashion" can still be fun.

We Recommend
  • Leggings Are Pants — for Everyone!
    • Style
  • Dua Lipa's Beauty Ethos Is "Natural, No F*%ks Given"
    • Beauty
  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • The Luxurious Urge to Create $1,000 Playing Cards
    • Style
  • Chelsea Boots That Can't Be Beat
    • Style
What To Read Next
  • Veja's New Running Shoe Is a Surprisingly Slick Crossover Sneaker
    • Sneakers
  • The Trader Joes Tote Bag Is No Stanley Cup
    • Style
  • Ghettotech, Bootytech, Sextech, meet the Detroit trio HiTech
    • Culture
  • Kendall Jenner in Business Bottega Is Best-Dressed Material
    • Style
  • 2024, the Year of the Beautiful Celeb Couple
    • Culture
  • A Love Letter to Ferrari's IYKYK Super Car
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.