Have you ever been at home and felt like you really couldn't be bothered to hop on the tube and travel all the way into central London to do some shopping? I've certainly experienced it a thousand times over, and now it seems like we won't ever need to leave our house to shop – we can do it in the metaverse!

Well, kind of.

As the anticipated Metaverse Fashion Week kicks off, London's iconic luxury department store Selfridges has teamed up with Fondation Vasarely as well as Paco Rabanne to launch a virtual shop in "Decentraland."

The exciting launch takes inspiration from Selfridges' location in Birmingham and will feature plenty of immersive experiences as well as story-telling that highlights work from the past through NFTs. It's not quite the physical store, but is built on the same idea of experience. (Does the Metaverse store have a food hall, I wonder?)

Inside the "store," users will be able to wander through a guided tour that details each NFT in chronological order, and highlights history, art, and more.

As more brands are becoming interested in the digital space, it seems like few are getting it right. Selfridges' store launch combines its own storytelling with new and exciting technology, resulting in the perfect entry to the Metaverse, because let's be real – we'll all be there sooner or later.

It is hard to know what to expect from the first-ever Metaverse Fashion Week, but if big players like Selfridges and Paco Rabanne are already getting involved, it is safe to say it will only get bigger from here.

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