Seth Rogen and Evan Goldberg are riding Canada's green wave by opening their own cannabis company, The Guardian reports. As the minds behind cult stoner comedy Pineapple Express (and Superbad, among others), the move shouldn't come as any great surprise.
The company is called Houseplant, and according to The Guardian, the venture is as much about educating people about the safe use of weed as it is about supplying it. Check out the educational video posted on Houseplant's official Instagram account below. (And if the clip inspires you, you can always check out our guide on how to make weed edibles.)
Marijuana was legalized in Canada last year, and the film duo's new business will be selling on home turf. “We are so proud to be launching in Canada, our home," Goldberg said, noting the company has been five years in the making.
“Houseplant is a passion we’ve brought to life through drive and dedication," Rogen added. "Every decision we’ve made for the business reflects the years of education, first-hand experience, and respect we have for cannabis.”
The first strain will be Houseplant Sativa and will be available to cop in early April via regulated Canadian retailers. Other items such as Houseplant Hybrid, Houseplant Indica, soft gels, and pre-rolls will follow later in the year.