SHEIN brought its fast fashion empire to Coachella with a two-day bash celebrating disposable clothing — and everyone went.

Despite the company's environmentally-unconscious practices, exploitation of garment workers, and history of ripping off independent designers, SHEIN managed to attract a slew of influencers and big-name celebrities — including The Weeknd, Normani, Big Sean, Tyga, and, puzzlingly, Casey Affleck — to its desert party.

Your Highsnobiety privacy settings have blocked this Twitter post.

As Highsnobiety's very own Jake Silbert noted, SHEIN's reputation is unequivocally bad — but that doesn't stop customers from buying what it's selling (or attending what it's hosting), as evidenced by its bid to secure an $100 billion valuation.

Part of the retailer's appeal rests in its ability to "recreate" runway fashion — and even wares from fast fashion competitors — at dirt-cheap prices. Part of its allure is also generated by an immaterial phenomenon: influence.

Most celebrities wouldn't be caught dead in a $5 dress, save for a paid partnership. At Coachella, SHEIN's spending power surely helped secure a number of high-profile attendees, not to mention the event's performers (Megan Thee Stallion, Ella Mai, G-Eazy, and more).

SHEIN also boasts a massive collective of brand ambassadors pushing its product online and IRL: on YouTube, on TikTok, and on college campuses. The company's reach even extends to TV and youth-oriented events such as Fashion Week.

If you think about it, SHEIN's presence is nearly inescapable — more often than not, the fast fashion behemoth pops up at least once while scrolling on social media.

As dystopian as SHEIN's grip on fashion retail is, you have to hand it to them. Thanks to strategic influencer partnerships and glitzy IRL activations, the company has managed to infiltrate the consciousness (and closets) of consumers around the world.

We Recommend
  • Ayo Edebiri at the 2024 Golden Globes
    Why Does Everyone Have a F*ck Ass Bob?
    • Beauty
  • Diamond and Malachite Ring
    Get Down with Browns - Jewelry for the Party Season
    • Accessories
    • sponsored
  • Highsnobiety
    Everything We Loved at Theory Project's Fall 2023 NYC Launch
    • Style
    • sponsored
  • Usher wears sunglasses & grey tweed Chanel outfit with pearls at Paris Fashion Week on October 3, 2023
    2023 Is Usher's Second Coming & He's Dressing the Part
    • Culture
  • Image on Highsnobiety
    Snob Diaries: Alpinestars 60th Anniversary Party With Mike Seegars
    • Style
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • Charli XCX seen in New York before her February 2024 Boiler Room set
    Front Row at Charli XCX Fashion Week
    • Style
  • Highsnobiety and champion celebrates rinsefm during london fashion week with rave
    An Ode to Rinse FM & London Rave Culture
    • Culture
  • New Balance 1000
    ALD Has Unearthed Another Forgotten New Balance Dad Shoe
    • Sneakers
  • Future Society Optimal Habitat Fragrance Primer
    A Primer on Fragrance Primers
    • Beauty
  • A Loro Piana kiosk giving out thistles in Milan
    Loro Piana FW24 Takes It to the Streets of Milan
    • Style
    • sponsored
  • Gucci Fall/Winter 2024.
    Gucci's Minimalist De Sarno Era Is in Full Swing
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.