In the latest instalment of Highsnobiety’s all-encompassing How To series, we put together a step-by-step guide on how to kickstart that facial skincare routine you’ve been meaning to work into your daily life. Walking us through the tutorial is makeup artist Kenny Campbell, who has more years of experience in the industry than he cares to admit.

Kenny talks us through a morning and evening routine, how they differ, and why it’s so important to take care of your skin, especially your face. The facial skincare routine is easy to follow, takes little to no time to apply, and will leave your skin thanking you afterwards.

Before we get started, here’s a list of the types of products you’ll need for both your morning and evening skincare routine:

Morning Routine:

Facial cleanser
Moisturizing facial cream
Eye balm
Lip balm

Evening Routine:

Charcoal face wash
Moisturizing facial cream

*Note that this list and the step-by-step guide is just a recommendation. Products or brands can be swapped out at your convenience.*

Read on for a step-by-step facial skincare routine for men

Morning Routine

Step 1: Clean your face

For a fresh start to the day, clean your face with a facial cleanser of your choice. We recommend Doers of London. Start by wetting your face slightly. You don’t have to soak it, just enough to get your skin moist. Rub the facial cleanser into your hands until it develops a lather. Then gently massage it into your skin, focusing on the forehead and skin below your eyes. Then rinse it off softly, patting your face with a dry towel.

Tip: Cleaning your face removes dirt, oil, and other unwanted debris and gives your skin a fresh look.

Facial Cleanser 200ml

Doers of London

from $20
Where to shop

Step 2: Moisturize

Now that you’ve cleaned your face, it’s time to hydrate the skin. Water-based cleanser, as well as day-to-day activities, can dry out your skin, which is why it’s important to moisturize at least once daily. All you need to do is put a few dabs on your fingers and then start massaging it into your skin.

Tip: Always massage the moisturizer gently in a circular, upwards motion. Pulling the skin in a downward motion can lead to premature wrinkles and even saggy skin over time.

SPF20 01 Day Cream SPF30 30ml

Dr. Jackson's



Buy at Mr. Porter


Step 3: Eye balm

Just like the skin on your face is different to that of your body and requires a different type of cream, the skin under your eyes can benefit from using a dedicated eye balm. It can even be used on-the-go as a trick to freshen up during those long days or after you’ve had a long night.

Tip: Using eye balm can take away the puffiness and get rid of any dark rings, leaving you feeling — and most importantly, looking — refreshed.

EB1 Triple Correction Eye Balm, 5g


from $65
Where to shop

Step 4: Lip balm

The last product before you head out of the door is lip balm. No, lip balm is not just for women. And yes, there are kinds that don’t leave you looking like you’re wearing lipstick. All you have to do is apply small amounts to your lips in the morning either with your finger or directly via the balm.

Tip: Most commercial lip balms will actually dry out your lips, so make sure you get a dedicated balm like the one from Dr. Barbara Sturm we used above.

Lip Balm, 12g


from $43
Where to shop

Evening Routine

Step 1: Clean your face

Just as you did in the morning, you’re going to want to clean your face in the evening, especially after it’s been subject to the elements and pollution all day long. Again, you’re going to want to create a lather in your hands before applying it to your face. Depending on the brand, you’ll need to let the cleanser be absorbed before peeling (or washing) it off again. Be sure to check the instructions carefully.

Tip: In the evening, we use a charcoal cleanser because it gives a deeper clean, though you can use the same cleanser as in the morning, too.

Charcoal Face Wash 100ml

The Grey Men's Skincare



Buy at Mr. Porter


Step 2: Moisturize

In the evening you can use a slightly thicker moisturizing facial cream as you’ll be sleeping and your skin will have more time to absorb the lotion than during the day. Again, don’t forget to gently apply the moisturizer in a circular, upwards motion.

Tip: In addition, you can try swapping your nightly moisturizer for an overnight mask a few times a month. These masks can add even more hydration than regular creams.

Camellia Nut Facial Hydrating Cream


from $40
Where to shop

Watch our entire step-by-step guide on facial skincare for men below.

Bean-eating content machine!