We teamed up with the data wizards at StockX to present the numbers behind six big trends that dominated the sneaker world in 2017.

Kanye West inked his prolific deal with German sportswear brand adidas in the beginning of 2013. Sneakerheads and 'Ye stans alike waited patiently until February 2015, when product first hit the market. Since then, West and adidas have continued to trickle out apparel and footwear, with 2017 ushering in new 350 V2 and Powerphase colorways, as well as the brand new Wave Runner 700 silhouette.

If you need to brush up on your YEEZY knowledge, check out our complete beginner's guide to the Kanye West x adidas collaboration.

Below, we dissect the numbers behind the unprecedented success of YEEZY footwear in 2017.

Also, don’t miss our data-driven analysis of Nike Air Force 1s in 2017.

YEEZYs by Popularity

Securing a pair of YEEZYs for ticket price is far more difficult than it sounds. Kicks from the coveted sneaker range often double or triple in price on the secondary market, and 2017's releases were no exception to the rule.

First released in February, 2017, then re-stocked with more quantities in June, the "Zebra" 350 V2 was the most-sold pair of YEEZY sneakers on StockX in 2017, clocking in at 23% of the YEEZY market share, just under a quarter of total sales. Thus, for every dollar spent on YEEZYs in 2017, nearly a quarter went to “Zebras.”

Affectionately referred to as the "Beluga 2.0," the "Grey/Bold Orange" color scheme followed closely, with 22% of the YEEZY market share. Lastly, the "Cream White" colorway represents 14% of YEEZY sales on StockX in 2017.

Resale Premiums

Representing the sixth largest percent of the YEEZY market share at $5%, the "Semi-Frozen Yellow" 350 V2 from December is the most valuable YEEZY of the year, selling for average resell price of $747 USD, at a 240% premium. This particular colorway was rumored to be far more limited than previous 350 V2 releases.

The second and third most valuable YEEZY releases of 2017 are the YEEZY Wave Runner 700 and "Zebra" 350 V2, garnering resell prices of $702 (a premium of 134%) and $691 (a premium of 214%) respectively. These figures are a sobering reminder that if you're able to snag a pair of YEEZYs at retail level, you should consider yourself lucky.

YEEZY Market Share

The chart above shows total volume of all YEEZY sales in 2017 represented by the grey chart, with specific colorway releases called out through the year. We found four weeks in 2017 where YEEZYs exceeded 50% market share, an incredible level of dominance for a single sneaker type. This occurred following the release of the “Zebra,” “Beluga 2.0,” “Cream White” colorways, and then again in late June, with the re-stock of the “Zebra”. In total, that’s a full month where more money was spent on YEEZYs than all other sneakers combined.

While the YEEZY Waver Runner 700 was made available to pre-order on August 12, StockX sales slowed to a trickle between the months of August and November due to an absence of YEEZY releases during this time.

However, since late November, YEEZY sales have surged once again. Buoyed by a succession of rapid-fire releases - the "Frozen Yellow", "Beluga 2.0," Powerhase Calabasas in Grey, and "Blue Tint" releases all dropped within a month of each other, between November 18 and December 16 - overall YEEZY market share held between 35% and 50% for the last 5 weeks of 2017.


To stay updated, follow @Highsnobietysneakers on Instagram.

  • Main & Featured ImageTitolo
We Recommend
  • Image on Highsnobiety
    Everything to Know: adidas YEEZY's August 2023 Sneaker Sale
    • Sneakers
  • Image on Highsnobiety
    1017 ALYX 9SM's New Nike AF1 Lows Are a "Work in Progress"
    • Sneakers
  • Image on Highsnobiety
    Thanks to the Samba, the Gazelle Is Shining
    • Sneakers
  • Image on Highsnobiety
    This Summer Belongs To Fisherman Sandals
    • Sneakers
  • Image on Highsnobiety
    YEEZY Does it For These Nike Slides
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Lily-Rose Depp wears a cross necklace, grey knit top, red handbag, baggy jeans & UGG boots with yellow flip-flops on October 2 in Los Angeles
    Even When She Ain't Trying, Lily-Rose Depp's Style Is Pure It Girl
    • Style
  • Kim Kardashian wears a look from Balenciaga's Summer 2024 collection
    Clothes Were the Least Interesting Part of Fashion Week SS24
    • Style
  • Image on Highsnobiety
    Functionality Meets Fluidity In Theory Project by Lucas Ossendrijver Fall 2023 Collection
    • Style
    • sponsored
  • mugler ss24
    With Angela Bassett & Paris Hilton, Mugler SS24 Did the Thing
    • Style
  • nocta nike run
    Don't Walk, Run in NOCTA's Running Gear
    • Style
  • red panda dunks
    Now If You Look to the Right, You'll See the Red Panda Dunks
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.