Not long ago, the idea of lifting heavy objects, contorting and holding oneself in animal-like poses, and even running long distances were acts closer akin to madness than self-care. The benefits of physical exercise have been recognized for centuries, championed by Plato himself, but it was Arnold Schwarzenegger and Pumping Iron that inspired people to weight train and the running boom of the ‘70s that first popularized running.
The fitness world has come a long way since then. Exercise is no longer a hobby, it’s a part of daily life. We understand its benefits are mental as well as physical. Even the way we dress has been heavily influenced by our workout habits. Few know this better than German sportswear retailer SportScheck which has become the go-to store for fitness fanatics, sportswear lovers, and everyone in between looking for the latest sporting apparel, footwear, and accessories.
Markus Rech, CEO
“SportScheck is not only famous for being an authentic sports retailer but has a real sense of trends coupled with style and design expertise.”
“It is our mission to bring together people who want to live an active and sporty lifestyle,” says Markus Rech, SportScheck’s CEO. It was a love of sports that inspired Otto Scheck to found the company in 1946, inspiring people to get physically active in the ‘50s by opening more than 120 tennis courts around Munich. In 1968, SportScheck owned the world’s largest ski school with over 600 instructors and 10,000 students.
SportScheck envisions itself as the meeting place for those who want to live an active lifestyle, offering them everything they need along the way. Furthering the vision, the brand is launching its new WMN POWER campaign celebrating and empowering active individuals and those who simply love sportswear. The campaign lookbook features womenswear pieces from some the brand’s SportScheck offers including Nike, Salomon, Oakley, The North Face, and Calvin Klein.
Markus Waelde, creative director
“SportScheck was one of the first companies in Germany to stop using plastic bags and also switch over to mailing bags made of recycled materials. We carry sustainable brands such as Patagonia, Picture, Adidas Parley, Vaude, etc. and continually expand our brand portfolio with other strong sport labels that manufacture eco-friendly, fair trade products.”