Netflix and Coca-Cola are celebrating the arrival of Stranger Things season three with the resurrection of failed ’80s beverage “New Coke.” The re-release is limited edition, with under 500,000 12-ounce cans being made.
The reformulated, rebranded drink was originally released in 1985, the year in which Stranger Things season three is set, and will feature in the new season. Watch Mike’s mom Karen Wheeler drink hers poolside in the latest trailer above.
According to CNN, show creators Ross and Matt Duffer were behind the idea of resurrecting the drink to promote the show, and no doubt they’re hoping the release is more successful than when New Coke hit the market first time around. The beverage was so widely panned that Coca-Cola pulled it from shelves after just a few months, with “Coca-Cola Classic” going back on sale within 77 days. New Coke was later rebranded Coke II before disappearing altogether.
There will be three ways for fans to get New Coke: as a gift purchased online alongside limited edition Stranger Things Coke and Coke Zero Sugar glass bottles; from themed pop-up vending machines placed in cities throughout the summer; or as part of a giveaway when purchasing a gift or ticket at the World of Coca-Cola in Atlanta.