Stüssy is putting the “extra large” into its seminal “Livin’ Extra Large” campaign by taking over a pair of billboards in the California desert. To coincide with the billboards, Stüssy will also drop supplemental T-shirts this Friday. Just as the graphic bleeds from one billboard to the next, the tee features the phrase wrapping from the front to the back.
“Livin’ Extra Large” has been remixed numerous times over the past 40 years, from “Livin’ Stoopid Extra Large” to “Livin’ XL” and even to a less ambitious “Livin’ Large.”
The “Livin’ Extra Large” tee will drop exclusively on Stüssy’s website at 10 a.m. PST August 2.