Sundae School
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Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School
Sundae School

Brand: Sundae School

Season: Pre-fall 2020

Key Pieces: Evoking the collection’s theme of dreams, the tee in slide #3 includes an interpretation of Francisco Goya’s painting “The Dream of Reason Produces Monsters.” Also, the tiger tie-dyed hoodies.

Release Date: Available today from 4:20 p.m

Buy: Sundae School

Editor’s Notes: Sundae School’s latest collection explores the power of dreams with a new collection inspired Zhuang Zi’s poem, “The Butterfly Dream”. In the poem, the great Daoist thinker dreams of himself as a fluttering butterfly and awakens to consider if he is a man dreaming as a butterfly, or in fact, a butterfly dreaming as a man.

The collection uses a butterfly motif to symbolize this broadening of reality across graphic-based tees, tie-dyed sweatpants, hoodies, crewneck sweaters, cropped tees, and signature Jeogori (traditional Korean han-bok) silhouettes.

Elsewhere graphics contain a reference to the classic latin adage of  “Somnio Ergo Sum (I Dream Therefore I Am),” with skeletons and butterflies dancing around a fountain of blood.

“The Butterfly Dream” was also stylized as a short film which kind of compels us to join the cult-like utopia of normalized in-person interactions, legalized cannabis, and society whereby dreams are not just an escape from daily life, but a vital medium to understanding and freeing oneself.

  • Creative Agency: Teleport studios
  • Director: Yong-Ki Lee
  • Assistant: Ho-Jun Kim
  • Editing: Studiocakewalk
  • Styling: Se-Young Kim
  • Make-up: Min-Seok Choi
  • Photography: Marigatoe & Phillip Windly Kim
Words by Max Grobe
Associate Fashion Editor