Supreme has a long and illustrious history of footwear collaborations, but the brand’s latest sneaker release alongside Jordan Brand is perhaps the most momentous of all. The drop came complete with a collection of Supreme x Jordan Brand apparel, but given that Jordan is one of the most beloved sneaker brands in the world – especially in the United States – obviously the focus of this drop was the footwear.
As with most Supreme releases, detractors and cynics had no difficulty dismissing the co-op Jordan V as a hype-driven release lacking in cultural value, but here are five reasons why the Supreme Air Jordan V isn’t actually as overrated as those haters are saying.
This is no Jordan Retro execution. Noticeable from the first touch, the Supreme x Air Jordan is nothing but premium. Featuring high-grade leather that’s smooth and fine to the touch, yet also firm enough to hold up over time, quality finishing throughout ensures the sneaker is much more than your average mass-produced crep.
It’s strangely fulfilling to hold this product in hand and inspect the subtle branding. Sly Supreme hits on the lace-stay and outsole, as well as the lateral “SUP” typography act to loft up the final result. Even the shoe box is worthy of a double-take, featuring Supreme x Jumpman branding front and center. An embroidered “94” in place of the traditional “23” really rounds things out.
Supreme kept two of the colorways relatively OG for this project, rolling out white and black colorways to level out the collection. Covering the bases with two classic color schemes, Supreme was allowed some freedom to experiment with a crazier desert camouflage iteration in the vein of camp caps and a hockey top from previous releases.
A Rare Collaboration
Following up on the Nike SB x Air Jordan initiatives alongside Lance Mountain and Craig Stecyk, this is one of a very small number of Jordan silhouette skate collabs, and the only ever collaborative version of the Air Jordan V.
A Power Move From Supreme
Supreme is no stranger to high-profile collaborations – having teamed up with names like Stone Island and Thrasher in the past – and a partnership with Jordan implies that the legendary New York skate brand is at the top of its game. But this begs the question “What comes next for Supreme?,” as they’ve basically done it all.
- Photographer: Chris Danforth