A Fiat 500 in Supreme’s signature red with the brand's iconic logo and the Akira title on its side has been spotted outside colette in Paris. Also appearing on the side of the car is an #Akira2018 hashtag and a web domain, akira2018.com, which currently redirects to Supreme's official site.
The car is an art project by French artist Charles Monteverdi’s and aims to tap into the hype that’s building ahead of Supreme's collaboration with Akira artist, Katsuhiro Otomo. The collection is rumored to drop early next year.
Monteverdi claims the purpose of the project is to bring more attention to the upcoming collection and to demonstrate his “expertise” as an artist.
In other news, the iPhone X is going to be extremely hard to buy at launch.