Supreme has long since been a staple in the streetwear industry, so influential that a number of companies have spawned their own not-so-subtle spinoffs. Subsequently, fake merchandise is nothing new in fashion, but just how far can these knockoff brands legally go?
An Italian court has recently ruled against Supreme in a case centering around Supreme Italia, a brand controlled by International Brand Firm, which has also registered the brand Supreme Spain. Nss magazine reports that a trio of IBF-connected websites that sell product with the Supreme logo — supremeitalia.com, supremeitalia.it, and brandshopstore.com — have been released after being seized just last month.
In addition, items intended for the Spanish market, that had previously been confiscated by the Andria financial police, have been ordered to be released as well. This merchandise, also with Supreme branding, includes more than 3,000 T-shirts and roughly 150 other pieces of product.
In conclusion, the court has excluded the possibility of a counterfeit crime because “following the lawfulness regulation, for an action to be a crime it is not sufficient the confusion between the two brands, nor the actual external similarity of the product.” Two minor crimes of unfair competition and civil offense are still yet to be decided on.
For more on the story surrounding Supreme and Supreme Italia, visit Nss magazine.
Next, take a look inside this fake Supreme store in China.