Highsnobiety

In the words of Billie Eilish, “We all have the potential to make a positive impact on our planet, and I’m hopeful our generation will use their platforms to collaborate and communicate, and make a difference.”

Releasing today on UN International Youth Day to celebrate the young generation as a positive force for creativity and change, Eilish and Telekom Electronic Beats have launched a new film for Deutsche Telekom's #WhatWeDoNext campaign.

As part of a Deutsche Telekom survey on Gen Z and Connected Technology, they found 69% of European Gen Z feel as though their generation's use of connected technology is looked at negatively. The technology that was intended to liberate is now accused of using up too much of our time. But that is too weak a view of the young generation who are currently using it to share knowledge and the power of their voices to fight racism, environmental, gender and equality issues. We don't have to fall into a Black Mirror version of the future. There is still time to take back technology for the benefit of future generations and use its power to spread positivity and accelerate change and understanding.

This is a feeling Deutsche Telekom and director Vincent Haycock set out to portray and promote with the film, he says, “We wanted to capture the spirit of this generation and show their collective voice harnessed by their use of social media. They are a generation that uses technology and social media to raise awareness and create communities."

The short film directed by Haycock is voiced by Eilish and showcases a cast of individuals succeeding in areas of human rights, equality, sustainability, environmental, music and tech, each of them encouraging their peers and followers to continue using technology to spark change and build a better future.

The Telekom Electronic Beats platform continues to host inspirational and engaging stories around electronic beat culture showcasing curated mixes, podcasts and stories that encourage further dialogue around positivity and creativity.

Keep up to date with future #WhatWeDoNext initiatives and stories by Telekom Electronic Beats here.

We Recommend
  • At Coachella 2024, Mother Was Daughtering
    • Culture
  • From adidas to Clarks, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • The Designer Whose Post-Y2K Fashion Ushered In Billie Eilish's Prep Era
    • Style
  • Billie Eilish Is in Her "Best-Dressed" Era
    • Style
  • FARFETCH BEAT Gets Philllllthy With New Off-White™ Capsule Collection
    • Style
    • sponsored
What To Read Next
  • This Post Carries Precious Cargo (Pants)
    • Style
  • Wide Leg Jeans Are Here to Stay & These Pieces Say So
    • Style
  • What Denim Tears x Arthur Jafa Says About Tremaine Emory & Supreme
    • Style
  • A Concept Store Where Every Brand Is Your New Favorite Brand
    • Style
  • Dude, Rihanna, Weed, LMAO
    • Style
  • Pharrell's Phygital $8,500 LV Jacket Isn't For Everyone
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.