As '47 continues to celebrate its 70-year anniversary as a sports lifestyle brand, the Boston sporting goods purveyor just dropped the second episode of its animated video series chronicling the brand's storied history.
The first episode left off with the the founders of '47, brothers Henry and Arthur D’Angelo, hustling at Fenway Park selling baseball memorabilia which would eventually become their calling. After decades of being on the sidelines, the brothers finally saved enough money to open up a legitimate store—right next door to Fenway Park. The store on 5 Yawkey Way still stands 'til this day, a testament to '47's influence on both a local and global level.
And while the Red Sox may be known for its fierce rivalry with the Yankees, it was the 1986 World Series with the Mets where the D'Angelo brothers took turf beef into their own hands. The brothers recall hordes of out of towners descending on Fenway during game one of the series and, in an effort to fend off both competition while defending their hometown pride, they gave these newcomers an ultimatum: get your stuff out or else.
Watch the second episode above to find out exactly how they handled the situation and find more info on '47 below.