As '47 continues to celebrate its 70-year anniversary as a sports lifestyle brand, the Boston sporting goods purveyor just dropped the second episode of its animated video series chronicling the brand's storied history.

The first episode left off with the the founders of '47, brothers Henry and Arthur D’Angelo, hustling at Fenway Park selling baseball memorabilia which would eventually become their calling. After decades of being on the sidelines, the brothers finally saved enough money to open up a legitimate store—right next door to Fenway Park. The store on 5 Yawkey Way still stands 'til this day, a testament to '47's influence on both a local and global level.

And while the Red Sox may be known for its fierce rivalry with the Yankees, it was the 1986 World Series with the Mets where the D'Angelo brothers took turf beef into their own hands. The brothers recall hordes of out of towners descending on Fenway during game one of the series and, in an effort to fend off both competition while defending their hometown pride, they gave these newcomers an ultimatum: get your stuff out or else.

Watch the second episode above to find out exactly how they handled the situation and find more info on '47 below.

What To Read Next

  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

    Sneakers
  • Image on Highsnobiety

    And Just Like That... Gucci Birkenstocks

    Sneakers
  • Image on Highsnobiety

    Even Stüssy's 8-Ball Nylon Jacket Didn't Stand a Chance

    Style
  • Image on Highsnobiety

    MRBAILEY & adidas Take a Dive with the OZMORPHIS Sneaker

    Sneakers
  • bottega veneta chinese new year great wall advertisement logo

    Kering Is Developing Bottega Veneta & Balenciaga Beauty

  • Image on Highsnobiety

    Looks Like Marc Jacobs Is Collaborating With Blumarine

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.