'TIME' Magazine Uses 958 Drones to Shoot Incredible Cover

‘TIME’ Magazine Uses 958 Drones to Shoot Incredible Cover

By Jonathan Sawyer in Books & Magazines

TIME magazine shared its latest cover this week, one unlike any other in the publication’s 95-year history. Partnering with Intel, TIME utilized 958 drones to create its iconic logo and red border, showcased in the California sky.

Intel’s drones are capable of being pre-programmed to create various shapes and designs, as they were also used in similar fashion during the recent Winter Olympics.

This particular project accounts for TIME‘s first cover featuring in image created by drone.

To create the first TIME cover shot by a drone, we worked with @intel’s Drone Light Show team and @astraeusaerial—plus 958 drones set to display a precise shade of red, and another one to hold a camera in the air at just the right angle. The result was one of the biggest #drone shows ever produced in the U.S., so of course it drew some attention. One Folsom, Calif., resident interviewed by a local news reporter recounted, “Up in the sky, I saw the future.” Read, and see, the full Special Report at TIME.com/drones. Drone video still by TIME

A post shared by TIME (@time) on May 31, 2018 at 5:18am PDT