Highsnobiety

I had to see, and now you do too. When taking my Monday morning scroll through Twitter, I certainly didn't expect to see a thirst trap from Tom Brady. Yes, the Tom Brady.

In June, the Buccaneers quarterback promised to recreate his BRADY brand's then-new underwear campaign if the Twitter post reached 40,000 likes. Today, BRADY circled back to the tweet to remind him of their deal. And well, he delivered on their promise (sort of).

"Did I do it right?" Brady replied with a mirror selfie of himself wearing his brand's $20 boxer briefs and covering his you-know-what.

Eh, not quite, Brady.

Instead of recreating the photos — which might've been a little less cringe with professionally-captured stills — it looks like he rolled out of bed, grabbed his phone, and clicked the iPhone camera button. And thus, the thirst trap we didn't deserve was born.

Launched in 2022, BRADY isn't exactly a groundbreaking brand as it is. It carries base-level athleisure like tees, sweats, and hoodies marked by the name of America's beloved QB. And, its founder's jumpscare thirst trap isn't helping its underwhelming offerings.

Your Highsnobiety privacy settings have blocked this Instagram post.

Just a couple of days ago, Brady announced his retirement (again) via an Instagram video, stating, "Good morning, guys. I'll get to the point right away: I'm retiring. For good."

Brady reportedly made the video a Florida beach, whose sand is currently fetching roughly $100k on eBay. Seriously, Brady fans are auctioning off jars of beach sand, claiming it to be from the same spot where Brady filmed his retirement announcement.

Your Highsnobiety privacy settings have blocked this Twitter post.

All in all, Tom Brady's retirement is off to a chaotic start — one that's currently heading in the "down bad" direction, as the internet would say.

On the other hand, ex-wife and supermodel Gisele Bündchen seems to be unbothered as she embraces her single era.

We Recommend
  • KNT SS24 Is Giving Fantasia Mediterranea
    • Style
    • sponsored
  • For Valentine's Day, Tinder Is Giving Away Free Couples Tattoo Cover Ups
    • Beauty
  • Down the Rabbit Hole of Bad Bunny’s Watch Collection
    • Culture
  • Actually, The Bred 4s Aren't Half Bad in Leather
    • Sneakers
  • So, Who *Didn't* Kendall Jenner Bring to Aspen? (Besides Bad Bunny)
    • Style
What To Read Next
  • Drake Resurrects Tupac Using AI On His New Kendrick Lamar Diss
    • Culture
  • Yes, the ASICS Chelsea Boot Is Real
    • Sneakers
  • Is Lana Del Rey “Back,” or Has Her Body Just Changed?
    • Beauty
  • With New Balance's Latest Killer Dad Shoe, History Repeats Itself
    • Sneakers
  • Finally, Crocs for Hikers
    • Sneakers
  • A Birkenstock Boston Clog Chunked up for Chefs But Designed for Outdoors
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.