Highsnobiety
Supreme

Brand: True Religion x Supreme

Release Date: September 30

Price: TBC

Buy: Online and in-store at Supreme

Editor's Notes: There's no brand that defines the noughties quite like True Religion, and now the designer denim label is making its grand return together with Supreme.

Initially teased through rumors and leaks, the collaboration comes as no surprise, and will feature a handful of co-branded looks in – you guessed it – denim. The collaboration features a denim trucker jacket, sweatshirt, cargo pants, a six-panel, as well as a beanie, with plenty of the garments sporting True Religion's signature horseshoe branding as well as Supreme graphics.

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The collaboration comes at a time when we're obsessed with nostalgia, constantly referencing Y2K and going back to dressing as we did 20 years ago. Brands such as Blumarine, Juicy Couture, Baby Phat, Von Dutch, and more are seeing a resurgence, and it was only a matter of time before someone brought True Religion back. What is interesting though, is that many of Supreme's customers will be too young to even remember a time when True Religion was the peak of designer denim.

The label has certainly done a big push to return to the spotlight in the past few years, tapping Bella Hadid to star in its recent campaigns, and targeting the new Gen-Z consumer whilst the "Y2k clothing" Depop searches are still in the millions.

The True Religion x Supreme collection is dropping on September 30th online at Supreme, as well as in-store, and in Japan on October 2nd.

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