Highsnobiety
Supreme

Brand: True Religion x Supreme

Release Date: September 30

Price: TBC

Buy: Online and in-store at Supreme

Editor's Notes: There's no brand that defines the noughties quite like True Religion, and now the designer denim label is making its grand return together with Supreme.

Initially teased through rumors and leaks, the collaboration comes as no surprise, and will feature a handful of co-branded looks in – you guessed it – denim. The collaboration features a denim trucker jacket, sweatshirt, cargo pants, a six-panel, as well as a beanie, with plenty of the garments sporting True Religion's signature horseshoe branding as well as Supreme graphics.

Your Highsnobiety privacy settings have blocked this Instagram post.

The collaboration comes at a time when we're obsessed with nostalgia, constantly referencing Y2K and going back to dressing as we did 20 years ago. Brands such as Blumarine, Juicy Couture, Baby Phat, Von Dutch, and more are seeing a resurgence, and it was only a matter of time before someone brought True Religion back. What is interesting though, is that many of Supreme's customers will be too young to even remember a time when True Religion was the peak of designer denim.

The label has certainly done a big push to return to the spotlight in the past few years, tapping Bella Hadid to star in its recent campaigns, and targeting the new Gen-Z consumer whilst the "Y2k clothing" Depop searches are still in the millions.

The True Religion x Supreme collection is dropping on September 30th online at Supreme, as well as in-store, and in Japan on October 2nd.

We Recommend
  • Supreme’s New Store Marks Its Territory With Exclusive Products
    • Style
  • Supreme's Newest Store Is in Fake Supreme's Old Home
    • Culture
  • Supreme's New Nike Air Max Collab Is Lustfully Low Key
    • Sneakers
  • Corteiz x Supreme Is a Big Deal
    • Style
  • Don't Fear Supreme x Stone Island FW23
    • Style
What To Read Next
  • HOKA's Chunky Hiker Is Seriously Smoking
    • Sneakers
  • Veja's New Running Shoe Is a Surprisingly Slick Crossover Sneaker
    • Sneakers
  • The Trader Joes Tote Bag Is No Stanley Cup
    • Style
  • Ghettotech, Bootytech, Sextech, meet the Detroit trio HiTech
    • Culture
  • Kendall Jenner in Business Bottega Is Best-Dressed Material
    • Style
  • 2024, the Year of the Beautiful Celeb Couple
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.