Ladies and gentlemen, it appears we are in the midst of a new Tyler, the Creator era. How did we get here? First off, there was a billboard and a phone number. Then came a new single/music video. And now, we have a release date.
Fans in Los Angeles recently spotted a billboard along Sunset Boulevard promoting the phone number 1-855-444-8888 with the words “CALL ME IF YOU GET LOST” and bearing the Columbia Records logo — the record label Tyler is currently signed to.
When dialed, it plays a recording of the rapper's mom declaring her love for her son over what sounds like new music. Over the woozy instrumental, Tyler's mom claims “I’ll stand in front of a bullet, on God, over this one… I walked up on teachers, principals, mommas, kids, I don’t give a fuck. Am I lying?” A voice that sounds a lot like Tyler’s can be heard answering “You have no reason to,” and his mother continues to go off.
You can listen to the exchange below.
Early on, Tyler refused to respond to the rumors of the new album, although many fans were convinced their theories were correct. After dropping his new single, "Lumberjack," however, he took to social media to all but confirm suspicion. "CALL ME IF YOU GET LOST: JUNE 25TH," he posted, also sharing what appears to be album artwork. Tyler followed by providing a link to callmeifyougetlost.com, where you can listen to music from the project and even purchase Call Me If You Get Lost box sets.
While he has yet to share specifics, the rollout for Tyler, the Creator's Call Me If You Get Lost has clearly begun. Be sure to check back here for the latest news on the impending album, and in the meantime, you can find out how his new video made yet another case for summer loafers.