In an attempt to raise awareness about the problem of overproduction, Vetements is taking over four window displays at the London luxury department store, Harrods.

As part of their campaign, the Swiss label is asking members of the public to donate their old clothes, which will form the overall installation. As seen pictured above, the mounted clothes represent mass production and consequently its unnecessary strain on resources.

Speaking to Vogue, Vetements' CEO Guram Gvasalia said: “For brands to become more sustainable today, they need to do one simple thing: have their supply meet their demand. It’s like throwing away food in a world full of hunger. Our planet is sick because of us, because we want more and more and more, without thinking of generations to come.”

For those wanting to take part, you can hand in your old items via the bank displays embedded in the windows. In return, you'll receive an exclusive Vetements x Harrods wristband made from recycled plastic bottles. If you're not in London, not to worry, as a reported 40 further installations at various departments stores are also in the works.

Until those are confirmed, London-based contributors can check out the VETEMENTS x HARRODS installation from February 8 until March 2.

In similar news, check out Demna Gvasalia's recent interview on appropriation.

  • Main & Featured Image:Vetements / Harrods

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