Picking up his creative advisor role at Evian again following the duo's 2019 reusable water bottle release, Virgil Abloh is this time turning his attention to reinventing the water dispenser.  The design was first revealed a couple of years back.

The Evian (re)new holds and dispenses a five-liter "bubble" of water that collapses once it's empty. Evian's marketing team somehow makes this pretty unsustainable, throw-away piece of plastic the "sustainable" (re)new's key selling point, telling potential customers that it takes a "new shape after each use, revealing an ever-evolving sculpture."

Though the base itself is made from 100 percent recycled plastic, the bubble on top is created with what the water supplier claims is 60 percent less plastic than the equivalent Evian plastic bottle. Virgil's creative advisor role at Evian sits within the Sustainable Innovation Design faculty, with the (re)new part of the brand's aims to make all of its bottles, except the label and cap, recyclable by 2025.

There's more info on Evian (re)new and how to get one here.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.