Weekday, the contemporary Scandinavian fashion and denim brand, has unveiled a new sleek and minimal Fall/Winter ’16 lookbook titled “Hope Now.”

The ready-to-wear range is made up of modern essentials with a simple monochromatic color palette comprising blacks, whites and grays with brightly colored accents. The clean and relaxed aesthetic lends itself to being dressed up or down, Scandinavian style clearly influencing the overall appearance.

The fashion-forward collection balances typically masculine and feminine shapes. “At Weekday minimalism always wins over maximalism and it is important to have a good balance between femininity and masculinity, with a slight unisex vibe,” the brand explained.

The range has a distinctive sportswear feel with key items including hoodies, puffer jackets, and a football-like scarf. Seasonal pieces such as knits and turtlenecks come in cozy terrycloth, fleece and wool material.

The collection is available to shop now at Weekday stores and online via the link below.

Check out the brand's exciting collaboration with sportswear legends Champion.

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