Highsnobiety

YEEZY's new standing in the resale market confirms: hand-me-down YEEZY GAP is booming.

Ye's YEEZY brand saw over 1,063% trade growth on StockX, per the site's Big Fact: Current Culture Index. As a result, Kanye label is now the number one fastest-growing apparel brand on the resale platform.

Presumably, the egoistical creative "God" would probably love nothing more than to thank himself. Surprisingly, though, the YEEZY GAP partnership is owed a pat on the back.

According to the midyear report, StockX contributed YEEZY's staggering growth to the "successful collaboration with GAP."

To be honest, I'm not surprised. YEEZY GAP provides Yeezus disciples an affordable way of dressing like their savor.

Between the democratic accessibility and Kanye-association, the partnership is basically fool-proof, no matter how chaotic its inner workings are!

Sure, it's a tad bit unfair for YEEZY to take all the credit, considering its high-ranking resale status resulted from a team effort with GAP.

If StockX's report accounted for the fastest growing collaborations, YEEZY GAP would certainly reign supreme at the top of the resale food chain.

Despite the frustrating slow burn of YEEZY GAP Engineered by Balenciaga drops and Demna departing from his engineering position, YEEZY GAP is only getting bigger.

If only the benefits were reciprocated on GAP's end. Then, YEEZY might actually be to save the American apparel brand from its financial woes.

StockX's report also saw some expected and unexpected winners. New Balance continues to rise through the ranks thanks primarily to its 550 model. Despite its existential crisis, New Balance's 550 arguably remains the most hyped model right now.

Hot Wheels is having a renaissance in resale. MSCHF's wild products are officially collectible-worthy. HOKA is a certified secondhand market banger.

Swatch is also having a moment in hand-me-down land. No surprises there.

It's Omega collab turned into global chaos, creating block-by-block queues worldwide and reselling for nearly 10-times its retail $260.

It'll be interesting to see if YEEZY hold its hot-ticket-resale position in the post-retail sphere, especially now that YEEZY GAP's readily available in GAP stores nationwide.

Nonetheless, I suspect Kanye fans will keep hype alive for YEEZY GAP's online drops, persistently flipping web releases despite a plethora of unfolded, wrinkled gear waiting in controversial trash bags at the store.

Yep, just that Ye effect at play again.

Anyways, while we await the YEEZY GAP shades' release, how about that dumpster dive?

We Recommend
  • new balance protection pack 2002r
    New Balance's Protection Pack Keeps on Giving
    • Style
  • Image on Highsnobiety
    The Essential Shoes For Your Wardrobe Refresh in 2023
    • Style
  • Image on Highsnobiety
    Jaden Smith's 2023 New Balance Collab Does the 550 One Better
    • Sneakers
  • Image on Highsnobiety
    thisisneverthat's New Balance 550 Shoes Are Washed-Out & Wonderful
    • Sneakers
  • new balance 550
    15 of the Best New Balance 550 Colorways So Far
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Trending TIk Tok Songs Highsnobiety
    TikTok Songs We Can't Get Out Of Our Heads
    • Culture
  • Goldwin & Baracuta have collaborated for Fall/Winter 2023.
    Goldwin Lends Baracuta Its GORE-TEX
    • Style
  • Dior has revealed its all new B57 sneaker.
    Hey Dior, Nike Wants Its Dunk Back!
    • Sneakers
  • nocta nike run
    Don't Walk, Run in NOCTA's Running Gear
    • Style
  • Image on Highsnobiety
    Louis Vuitton SS24 Will Be Talked About for Years to Come
    • Style
  • Pharrell Williams is seen outside Sacai fashion show during the Womenswear Spring/Summer 2024 as part of Paris Fashion Week.
    Only Pharrell Could Pull Off a Double Denim Suit
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.