There are almost too many standards of "cool" in the rich history of gentleman’s style. For instance, how does one compare the polished refinement of a grey flannel suit circa 1960s versus thrifty hodgepodge of ‘80s cool cats like Ferris Bueller? If you’re anything like up-and-coming New York brand YOU AS, the answer is combine them all into one, with an added dose of contemporary hipster for a little extra kick.
For only being the brand’s second-ever collection, it has presented an aesthetic that is singularly unified in its scope. Many of the pieces combine distinctly vintage elements with materials that make it feel both familiar and fresh. Standouts include the silk bowling shirts, lambswool hoodies, and the boxing short/shirt combos that could almost pass for a unisex romper. And when paired with accessories like pink Crocs, the apparel truly captures the whimsical nature that lies beneath the surface of a true cool cat.
Look out for YOU AS’ SS17 collection to appear in retailers like Opening Ceremony and the brand’s website.
For more of the latest SS17 collections, check out the newest offering from LA-based label SECOND/LAYER.