Highsnobiety
Double Tap to Zoom

After we have seen similar initiatives by Nike with Nike iD and adidas with Mi adidas, New Balance will be launching the US574 Custom Program.

"Kicking things off, customers will be treated to a US made 574, produced to customer specifications through a simple web interface. We’ve seen custom sneakers before, and after nearly 10 years of internet based opportunity, the basics aren’t new. However, in employing the Norridgewock, Maine, manufacturing facility, New Balance highlights a core plant (responsible for 1/4 of New Balance North American sneaker shipments) and highlights a tradition of New England shoe making."

The program launches on April 5th. Take a further look here.

We Recommend
  • In a "Sail" Colorway, New Balance’s Barefoot Shoe Has Never Been Cleaner
  • This Isn't a Grey New Balance Dad Shoe! It's a Highly Engineered Skate Shoe
  • The Junya Watanabe x New Balance Shoe That Doesn't Look Like Junya Watanabe or New Balance
  • Kith Made New Balance’s All-New Dad Shoe a Gorgeous Elderly Icon
  • Joe Freshgoods' Most Coveted New Balance Shoe Aged Beautifully
What To Read Next
  • Trust Johnny Marr & Richie Hawtin for Sound Advice — in Every Sense
  • adidas Denim-fied the Samba
  • This Premium, Colorful Vans Skate Shoe Is a Straight-Up Gem
  • Nike's Matrix-Themed Air Force 1 Sneaker Is a Good Kind of Glitch
  • In "Metallic Oil Green," Nike's Best Air Max Stomper Gets a Slick Makeover
  • It Takes a Real Superstar to Recognize Another