Earlier today, adidas confirmed they hired longtime Nike footwear designers Denis Dekovic, Marc Dolce (whom we recently interviewed) and Mark Miner. The three veterans will begin working for the Three Stripes in early 2015 and will head a new design studio in Brooklyn, New York, with the intention of connecting the brand closer to sports and street culture. “The Brooklyn Creative Studio will be a small but essential operation aimed at exploring design direction for the brand. This facility will be an open-source creative center allowing us to connect and collaborate with consumers in a way we’ve never done before,” Paul Gaudio, adidas Global Creative Director, said in a statement.
Together, the three designers are responsible for shoes that include the Nike 1/2 Cent, Nike Air Penny V, Nike Barkleyposite, Nike Free and Nike Magista among others.
With Kanye West, Pharrell Williams, NIGO, top NBA pick Andrew Wiggins and three new designers on board, it seems like adidas is going to have quite the strong year in 2015. Stay tuned for more details regarding the move.