Just about a month ago German sportswear brand PUMA confirmed that they had signed a deal with Kylie Jenner. Next to teaming up with Rihanna on a full collection, certainly one of the most prominent moves to come from PUMA in recent years. In a more in-depth article we outlined if Rihanna and Kylie Jenner could help PUMA come back to its old strengths.

Today Kylie Jenner took to Instagram to unveil her first PUMA ad campaign image. The campaign is for the new PUMA Fierce women’s trainer, which is about to release at retailers around the globe. The silhouette actually has quite a lot in common with Rihanna’s FENTY Trainer. The sneaker has a April 1st release date and will also be available through PUMA.com.

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