Marking a new era for the brand, Y-3 has announced they will begin to focus on performance wear with the launch of their first dedicated sportswear collection, Y-3 SPORT. Combining the avant-garde vision of Yohji Yamamoto and the innovative approach to sportswear of adidas, the collection looks to push the possibilities of where fashion and active wear meet through the use of adidas’ signature fabrics, technologies and innovations.
In celebration of the launch of Y-3 SPORT, the brand has called on film director Nathalie Canguilhem and i-D heavyweights Alastair Mckimm and Graham Rounthwaite to create a captivating short film that represents the renegade spirit of the pioneering sport-fashion brand.
An inaugural Y-3 SPORT capsule will be available beginning April 15 through select retailers and online.
Just days ago, Y-3 dropped the Pure Boost ZG Knit in new monochromatic colorways.