When most other sportswear companies are focusing on getting into the wearables game, either through actual hardware or through smartphone apps, German brand PUMA has taken a slightly different route. This week the brand officially unveiled its PUMA BeatBot. The BeatBot is a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch. You can give the robot all the information it may need, including distance, pace and more, through your smartphone. Then you go on the track and you try to beat the BeatBot. An interesting concept that might be worth a try for people that are seriously training for a marathon or in general more serious runners. The BeatBot is also outfitted with lights and with dual GoPro cameras to film the action. Even though there is no official price yet, you can expect the BeatBot to be more on the expensive side. Check it out in the video here above.

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