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Just yesterday Stone Island opened its new flagship in New York City’s illustrious SoHo neighborhood. The move finds the Italian brand renovating a classic SoHo building from 1910.

The 3,500-square-foot shop in turn showcases both Stone Island and Stone Island Shadow Project collections, as the NYC location will also carry exclusive products and installations in its dedicated hub presentation space.

Stone Island’s SoHo setup was developed in partnership with Marc Buhre, an industrial designer from Heidelberg and founder Zeichenweg architecture studio, as the space then fuses the location’s quintessential SoHo high ceilings and structural columns with the label’s customary fixtures and fittings constructed from innovative materials such as dibond, carbon fiber, fiberglass and colored glass walls.

Again, Stone Island’s SoHo flagship is now open to the public, Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m.

Stone Island New York
41 Greene Street
New York, NY 10013

After getting a look at Stone Island’s new SoHo digs, be sure to check out the brand’s pastel-flavored FW16 collection.

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