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Inspired by Texas thunderstorms, RHUDE designer Rhuigi Villasanor has unveiled his new SS17 collection, titled “Electric Earth.”

Focusing on the rugged biker silhouette and interesting takes on textures and finishes, the collection utilizes high-quality fabrics for a feel unique to the brand. The range also makes use of a grunge style motif with a color palette of conventional hues on top of varied cuts. The offering is complete with an array of thematic graphics such as the one on the “Never Again” tee featuring the words “I DIED FOR YOU ONE TIME BUT NEVER AGAIN”.

With a rare sensitivity to design, emotions and a distinct aesthetic that’s equal parts streetwear and vintage-inspired luxury, the collection presents a one-of-a-kind style for the refined consumer.

Words by Marcus Cho