Following a little teaser posted earlier this week, we can now take our best look yet at Vetements and Reebok’s collaboration on a brand new Pump sneaker.
The crisp, all-white slip-on shoe was released at Vetements’ “garage sale” (you can take an exclusive look inside that, here) in Seoul on Monday, with prominent “LEFT” and “RIGHT” decorations on each. It features Reebok’s classic Pump technology, which adjusts the shape of the upper to deliver a customized fit, and the “fusion fit sleeve” bring the foot closer to enhance the fit and feel.
Contrary to popular belief, this is the first collaboration between the two brands. The bricolage Instapump Furys that the French label’s head designer, Demna Gvasalia, was spotted wearing at Paris Fashion Week will reportedly be released later this year.
Gurum Gvasalia, Demna’s brother and CEO of Vetements, has also hinted at more to come between the two brands in the coming months.
The Vetements x Reebok Pumps featured here were sold exclusively at the Seoul “garage sale” and retailed at 404,000 Korean won (approximately $350). It is not yet known if the sneakers will go on sale in Europe and the U.S. Stay tuned for more details.
In other fashion news, here’s the full price list for the upcoming H&M x KENZO collection.
- Photography: Vitali Gelwich