It’s been a heck of a year so far for PUMA — and these stats prove it.
The brand has released its financial reports for the first quarter of 2017, which include a 92 percent income jump to $54 million. The figures also show the company’s footwear sector has grown almost 25 percent compared to the same quarter last year, with growth in America also up a huge 17 percent. Sales, meanwhile, have increased by 15 percent.
In recent times, PUMA has embarked on an aggressive ambassador recruitment campaign; Big Sean, The Weeknd, Cara Delevingne and Kylie Jenner just some of the tastemakers to have joined Rihanna — whose PUMA FENTY line is perhaps the major reason behind the brand’s overturn in fortunes — in signing on for collaborative campaigns.
On the sporting front, the German company has also made huge strides, and are now the official kit sponsors of soccer giants such as Arsenal, Borussia Dortmund and the Italian National Side, as well as individual stars like Marco Reus, Sergio Aguero and Antoine Griezemann. The world’s fastest man, Usain Bolt, is said to earn an eye-watering $33 million from his deal.
“For the first time in the PUMA history, we achieved sales exceeding €1 billion EUR (approximately $1.1 billion USD) in a quarter,” said PUMA CEO Bjørn Gulden in a statement. “Our EBIT also developed very positively with a growth of 70 percent to €70 million EUR (approximately $76 USD). This great start further shows that PUMA is on the right path.”
The news is in stark contrast to Under Armour — figures show the rabble-rousing new kid on the block’s stock has fallen 46.56 percent over the past 12 months.
As fate would have it, The Weeknd has just teased his first PUMA sneaker collaboration.
- Source: WWD