Where the runway meets the street

If you’re an avid reader of Highsnobiety, then you’re already aware of Supreme‘s presence in the fashion industry. Since its emergence in 1994, and now labeled as a fashion superpower, the brand has created a community of countless die-hard fans worldwide, where its policy of enforced scarcity defines a frenzied secondary market.

Case in point, online releases for highly-covetable Supreme products from recent seasons have been a failure for many who can’t access the limited number of flagship locations worldwide due to the dominance of internet bots, which can be purchased for either $10 USD to around $100 USD.

Examined in a new video by BBC, those who use these so-called bots — which run automated tasks (scripts, and/or clicks) at a much higher rate than would be possible for a human alone — essentially strip the chances from the traditional online buyer and inevitably allow those with access to said bots the opportunity to accumulate a fortune thanks to Supreme’s resale prices.

If you’re curious to know how much resale prices go for, here are the most expensive Supreme x Louis Vuitton pieces.

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