If you’re an avid reader of Highsnobiety, then you’re already aware of Supreme‘s presence in the fashion industry. Since its emergence in 1994, and now labeled as a fashion superpower, the brand has created a community of countless die-hard fans worldwide, where its policy of enforced scarcity defines a frenzied secondary market.
Case in point, online releases for highly-covetable Supreme products from recent seasons have been a failure for many who can’t access the limited number of flagship locations worldwide due to the dominance of internet bots, which can be purchased for either $10 USD to around $100 USD.
Examined in a new video by BBC, those who use these so-called bots — which run automated tasks (scripts, and/or clicks) at a much higher rate than would be possible for a human alone — essentially strip the chances from the traditional online buyer and inevitably allow those with access to said bots the opportunity to accumulate a fortune thanks to Supreme’s resale prices.
If you’re curious to know how much resale prices go for, here are the most expensive Supreme x Louis Vuitton pieces.
- Source: BBC