With Rihanna providing PUMA a strong advocate in leading its women’s division through the FENTY line, the sportswear brand has now tapped global pop superstar Selena Gomez for a long-term partnership.
While the length of the contract isn’t listed, Selena will start working with PUMA immediately, revolving around designing products and creating marketing campaigns as she’ll appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.
“Being part of the PUMA family is very exciting for me,” said Selena Gomez. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Adam Petrick, Global Director for Brand and Marketing for PUMA also shared, “In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”
Previously, Selena Gomez revealed her kidney transplant in an emotional Instagram post.