At last year's Art Basel Miami, adidas released a special “Art Basel” edition of its EQT ADV 91-16. The sneaker featured an all-white upper, reflective stripe detail and Art Basel-specific tongue tag branding. Only 1,000 pairs were made, which were given out for free at a later event.
All sounds pretty good, right? Well, apparently adidas never consulted Art Basel about the sneaker and now the event is reportedly suing them for trademark infringement.
According to The Fashion Law Art, the organizers of Art Basel filed a lawsuit accusing adidas of "willful distribution of at least 1,000 pairs of sneakers bearing an unauthorized reproduction of Plaintiffs’ registered and incontestable ART BASEL® trademark.”
The art event also alleged that its brand underwent "suffering irreparable and indivisible injury and harm as a result of [adidas’s] unauthorized and wrongful use of the ART BASEL mark."
If true, it's surprising that adidas didn't secure the appropriate paperwork from Art Basel, especially considering the company hasn't been shy about suing its own competitors — recently landing both ASICS and sketchers with lawsuits.
Stay tuned for more information on this one.
In other controversial news, is this Gucci look too similar to the original Dapper Dan design?