When it comes to sport, style and performance, adidas is top of mind. With a roster of simultaneously game-changing and trendsetting athletes and cultural influencers, there’s really nothing stopping the Three Stripes as of late. Never one to slow down, adidas has unveiled a brand new line—adidas Athletics—that helps keep some of the world’s biggest stars tuned in and focused on the game.
adidas Athletics keeps the athlete’s entire experience at the forefront, emphasizing focus-boosting pre- and post-match product that’s quite literally built to eliminate external distractions. Naturally, the German sportswear giant is never without some truly covetable gear, and kicking off this new category is the revolutionary Z.N.E. Hoodie. Don’t confuse this piece with that stack of knitwear you have lying at the back of your closet though, this hoodie is designed with the adidas Athletics ethos in mind.
Starting from the top, the double-layered hood is designed to keep diversions at bay and even accommodate a pair of headphones, all the while making sure athletes stay warmed up well after the warm up. The Z.N.E. hoodie may boast a heavyweight cotton-blend construction, but wearers can rest assured that the “Made to Move” seam design guarantees optimal movement and comfort. Hidden zip pockets are the perfect stash point for anything you need close at hand, and rollaway thumbhole cuffs provide extra hand coverage at your discretion. If ever a piece of clothing had brains and brawn, the Z.N.E. hood is it.
“With adidas Athletics we want to take the opportunity to champion a unique and, as-yet unexplored, perspective for our athletes, responding to their needs and telling their stories of game day in the 24 hours before and after they take the field of play,” notes adidas Senior Product Manager Michael Krapohl. “We designed the adidas Z.N.E. Hoodie and the entire range to allow athletes to tune into their pre-game strategies and personal rituals, and to center themselves for their own personal challenges. Aesthetically, we are passionate about creating products with the finest crafted details and a sleek, athletic look.”
Considering that James Harden, Gareth Bale and Tori Bowie have cosigned this piece, expect to see it dominating on the sidelines sooner rather than later.
Whether you’re building your roster of game day gear, or just looking for the perfect hoodie to combat the trials of your day-to-day, adidas Athletics and the Z.N.E. hoodie are not to be slept on. Head over to adidas to learn more, and cop a hoodie for yourself.