No one can accuse Kanye West of keeping his opinions to himself. This is the man who peed on his Grammy award, remember. But who could've expected the man behind YEEZY to take aim at his business partner, adidas?

In mid-June, Kanye made one of his (mercifully) rare Instagram appearances, calling out adidas for copying YEEZY designs.

He didn't mince words: the adidas adilette 22 slide sandals are "a fake YEEZY made by adidas themselves," Ye said.

YEEZY or not, the adilette sandals made big money for adidas so it had to find a way to balance its cash flow with the complaints of its cash cow.

Not that Kanye's complaints were entirely out of line, either. I didn't see a direct influence between the YEEZY Slide sandals and the adilette 22 but it's not far-fetched to claim that there was at least a halo effect from YEEZY to mainline adidas.

Just look at the recent adidas Ozrah or verrrrry familiar adidas sneaker colorways that've rolled out on occasion.

adidas didn't immediately respond to Highsnobiety's request for comment about Ye's statement and Ye deleted his own Instagram post shortly after, so no updates on either front.

But I'd wager that someone reached out from adidas to smooth things over with Mr. YEEZY.

Who knows if there was or wasn't fallout, but it seems like adidas' internal marketing teams took notice: on June 28, adidas Originals tweeted out a comparison between the forthcoming adiFOM Q sneaker and the old-school Quake, its supposed inspiration.

The tweet itself didn't mention Ye but, if you read between the lines, it does feel like a pre-emptive deflection of any further Kanye outbursts.

adidas even poked the bear by uploading a TikTok video of the adiFOM Q, again getting up close with the shoe that is definitely not a YEEZY please don't ask or post on Instagram about it thanks.

I wonder if the adiFOM Q is the true form of the first-look foam shoe we glimpsed at the beginning of the year, because the end result certainly does resemble Ye's Foam Runners with a dash of Wave Runner.

But, at the end of the day, these are all adidas products. I can't say who is and isn't sharing design notes or production details behind the scenes at adidas — certainly, Kanye isn't sketching silhouettes, experimenting with textiles, or overseeing samples directly — so a little creative overlap ain't a big deal.

At the end of the day, Kanye is a very, very, VERY rich man from this YEEZY deal and receives plenty of (well-deserved) credit for revolutionizing the footwear game with his adidas deal.

His beef with record labels is well-observed but who knows what adidas could do to keep him happy. Dude is still wearing Nikes, even!

What To Read Next

  • nas jay z beef

    A Brief History of the Nas vs. JAY-Z Beef

    Music
  • Lil Wayne

    These Are the Rappers With the Most No.1 Hits

  • best anime movies feature Barefoot Gen Fullmetal Alchemist Ghost In The Shell

    The Best Anime Movies to Watch Summer 2022

  • best kanye west songs 808s and heartbreak My Beautiful Dark Twisted Fantasy Yeezus

    Imma Let You Finish...But These Are Ye's Best Songs Of All Time

    Music
  • Image on Highsnobiety

    Flop of the Week: Travis Scott's Cactus Jack x Dior Collab

    Culture
  • Image on Highsnobiety

    SKIMS' "Kimono" Controversy Helped the Brand Succeed, Says CEO Jens Grede

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.