Highsnobiety

This article was updated on December 17, 2021

adidas has quietly entered the metaverse with a mysterious digital collectible, predating its Bored Ape Yacht Club partnership.

In late November, the footwear giant directed members of adidas CONFIRMED — an app for drops and exclusive content — to POAP (Proof of Attendance Protocol), a platform that event organizers can use to distribute crypto-badges, essentially NFTs, to attendees.

(For those unfamiliar with the blockchain and cryptocurrency, POAP is a bit confusing. Check out its FAQ page for more information.)

adidas' POAP doesn't seem to commemorate a specific event, but rather functions as a way to identify its most loyal followers — members of the CONFIRMED app.

adidas later tweeted a link to its POAP, opening up access to the brand's general fanbase. But by then, most of the POAPS had already been claimed.

Your Highsnobiety privacy settings have blocked this Twitter post.

"For those of you in search of new playgrounds where possibilities are limitless, we invite you to join us as we voyage into the Metaverse," adidas wrote.

"This digital collectible is our way of rewarding you for following your curiosity....this token proves you were here from the beginning of this journey. Keep it safe — it may come in handy."

adidas signed off its cryptic message with "WAGMI," short for "We're all gonna make it," slang used by crypto-traders as a positive reaction to good news related to their holdings.

So, if you were lucky enough to snag an adidas POAP, hang onto it. They're apparently your ticket to adidas' mysterious plot of land on The Sandbox.

We Recommend
  • Why So Fancy, adidas Samba?
    • Sneakers
  • Bad Bunny Finally Made a Nice Sneaker
    • Sneakers
  • This $300 Samba Says "Ciao"
    • Sneakers
  • adidas Has Gone Full Crocs Mode
    • Sneakers
  • adidas' Stan Smith Is Minimalist AF. adidas Stan Smith XLG Is a '90s Skate Shoe
    • Sneakers
What To Read Next
  • Supreme's New Owner Changes Nothing — Yet
    • Style
  • Starface Isn't Just a Pimple Patch Brand
    • Beauty
  • ASICS’ New Collaboration Is Over-Branded (In a Good Way)
    • Sneakers
  • C.P. Company's 'LABORATORIO' is a Step Towards a Brighter Future
    • Style
  • Online Ceramics’ New Era Begins With BornXRaised
    • Style
  • The 5 Sneaker Styles Every Man Should Have In His Rotation
    • Selects

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.