This is Conversations, Highsnobiety’s podcast series discussing topics and trends with the people shaping today's scene.

The cultural impact of the ‘90s on today’s culture is clear: From runways to magazine editorials, the period’s visual language is an endless source of borrowed nostalgia for modern creatives. For those, like me, who grew up in the ‘90s, pop culture peaked. Musically, heavy metal was out and grunge came in, while hip-hop began to reinterpret its own roots in sound to a new consumer looking for new.

BMX and skateboarding, two very street-level sports, were picking up large market sponsors wanting to capture—and cash in on—burgeoning subcultures.

Personal computers were in in their infancy. Macintosh computers and PCs featured primitive image and illustration programs that opened a new channel for creative development and expression. Online services like Prodigy and the ability to email individuals pushed the digital age even further. The gains made musically and creatively back then not only continue to shape today’s culture, but perhaps the next 10 years.

On this episode of conversations, we explore the idea of collective memory with two creators that were heavily impacted by their interests in the ‘90s.

We caught up with adidas Originals VP of Global Design Nic Galway and artist/director Ben Jones at the M Building during Art Basel Miami, where adidas revealed their EQT sneaker initiative that quote, “continues to create the future by reinventing the past” by being “informed by collective memory to create meaning for a new generation.”

The launch, scheduled for 2017, is a rebirth for EQT that forwards the silhouette for modern consumers.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.